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Behind the Scenes of Super Bowl Promo (Video)

Filming 24 in London! (Video)

’24: Live Another Day’ Wins The Super Bowl With Its Debut Teaser

When it comes to Super Bowl ads, there are few things that can top the monster of blockbuster films. Often, these clips are the first chance anyone has to see footage from their favorite upcoming tentpole. This fact is what makes the winner of last night’s pile so surprising.

Besides a few title cards during some of its primetime shows, FOX has made little effort to market the fact that 24 is returning to the small screen. That is, until last night. In what was arguably the most well executed trailer of the game, audiences were given their first look at one of television’s most famous heroes, and his most famous partner in crime (who rocked her new look quite well).

But it wasn’t good enough for FOX to simply air the excellent spot for 24: Live Another Day. They also had to tease the trailer throughout the big game with four 15-second clips that all ended with the famous ticking sound of the series’ clock. Much like the upcoming mini-series itself, these clips turned a simple teaser into an event audiences didn’t know they were waiting to see. By the time the actual trailer aired (towards the end of what was a rather lack-luster game), viewers – outside of Seattle – suddenly had a reason to cheer.

In a matter of moments, audiences learned 24 is coming back, that it’s returning in an atypical event due to its detailed title, that it’s set in London and that Chloe is still around. If FOX was looking to turn 24 into the event television it once was, they certainly succeeded last night.

FOX has blow open the doors on their marketing campaign for 24: Live Another Day, and they did it with a method we see used far too rarely these days… surprise. No one knew this trailer was coming. In fact, few people outside of hardcore fandom were even aware the show was making a comeback. But now, 24: Live Another Day is national news. This is proved no greater than by the fact that the trailer (at the time of writing this article) already has thousands of hits on FOX’s YouTube page.

Utilizing the less-is-more style of its basic cable sister, FX, FOX made us care about Jack Bauer again. No longer is he stuck in the world of development hell that is feature films. 24: Live Another Day is real, and it’s coming… soon.

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24: Live Another Day Super Bowl Preview

If you missed the promo that aired during the Super Bowl tonight, here it is! FOX decided to tempt us the whole game with little 10-15 second clips, and then finally put them all together for this final teaser. You can view the separate clips here if you want.

24: Live Another Day Promos To Air During Super Bowl

If you’re not into watching the Super Bowl for the game, the epic commercials, or the half-time show, then at least tune in for the new “24: Live Another Day” promos.

Fox’s reboot of the Kiefer Sutherland real-time drama “24” will find Jack Bauer racing against time in London over 12 episodes. The miniseries event may not make its premiere until May 5, but fans will get multiple sneak peeks of “24: Live Another Day” during Sunday night’s game. According to Variety, a series of 10-second promo spots will play throughout the evening, leading up to what Fox calls a “show-stopping” 45-second first look.

Hopefully the televised reunion of Sutherland’s Jack and Mary Lynn Rajskub’s Chloe O’Brian will quench your “24” appetites for a few months.

The Super Bowl XLVII airs Sunday, Feb. 2 at 6:30 p.m. EST on Fox.

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Make sure to tune in to see the first promos for 24: Live Another Day!!!!!!


 

National Television Awards (London) Photos

With many thanks to Ray, I was able to finally add some pictures of Kiefer from the National Television Awards held in London last week, where they are currently filming 24: Live Another Day. Hope you guys enjoy the photos!

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