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Kiefer Sutherland & Ray Liotta are the New Most Interesting Men in the World?

Kiefer Sutherland is the newest Gentleman, kicking back after a taxing day of mutilating America’s foes with a splash of Cuervo:

In his passion for Mexican spirits, Sutherland is surpassed only by fellow has-been Ray Liotta, now moonlighting as the suit-clad mouthpiece for 1800. The estimable tough guy, who previously lent a certain hoodlum gravitas to Heineken, has taken over the reins from his old Goodfellas running-mate Michael Imperioli. Liotta’s contribution to the cult of the liquor-ad Gentleman is indispensable, and his minute-long promo its central text.

The liquor-ad Gentleman may be a macho figment, but he is an intoxicant unto himself. These companies have found a way to bottle self-regard and use it to help sell their main products. But why? After all, we were buying those anyway.

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