If you missed the promo that aired during the Super Bowl tonight, here it is! FOX decided to tempt us the whole game with little 10-15 second clips, and then finally put them all together for this final teaser. You can view the separate clips here if you want.
Kiefer Sutherland is the newest Gentleman, kicking back after a taxing day of mutilating America’s foes with a splash of Cuervo:
In his passion for Mexican spirits, Sutherland is surpassed only by fellow has-been Ray Liotta, now moonlighting as the suit-clad mouthpiece for 1800. The estimable tough guy, who previously lent a certain hoodlum gravitas to Heineken, has taken over the reins from his old Goodfellas running-mate Michael Imperioli. Liotta’s contribution to the cult of the liquor-ad Gentleman is indispensable, and his minute-long promo its central text.
The liquor-ad Gentleman may be a macho figment, but he is an intoxicant unto himself. These companies have found a way to bottle self-regard and use it to help sell their main products. But why? After all, we were buying those anyway.
Read the rest of the article here.